We Help Working Parents Thrive
Tools for planning, organizing, and staying sane as a working parent
Take Control of Your Time Today
We're Jon and Jessica.
We know what it’s like to feel pulled in a million directions—trying to juggle work, family life, and a never-ending list of things to do. We've been through the chaos of diapers, deadlines, and dinner plans—and built systems that helped us stop spinning our wheels and start feeling more in control.
GenRef was born out of necessity. We needed simple, repeatable routines that actually worked for our real, busy life. Now we share those tools with other working parents—because thriving at home shouldn't feel impossible.
We help parents create time-saving systems, family routines, and home strategies that bring structure and calm into everyday life. Whether you're deep in the toddler years or navigating school schedules and work meetings, we'll help you build a rhythm that fits your season—and make space for the things that matter most.
Learn About Our Story
On the Blog
Real-Life Tips for Working Parents
We write quick, practical tips for working parents balancing work, family, and everything in between. These posts are short, skimmable, and full of tools to help you stay on top of life at home—without burning out.
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Get practical tips, time-saving tools, and simple routines sent straight to your inbox. We keep it short, useful, and relatable.
Real Life. Real Routines.Â
Follow Along on Instagram.
We share time-saving systems, parenting routines, behind-the-scenes strategies, and all the messy moments in between. Come hang out with us where it’s real, helpful, and actually doable.
- See what’s working for us as full-time working parents (with twin girls and their big brother)
- Discover routines that actually work for your family
- Join the conversation and connect with other parents making it work
Find us on Instagram → @this.is.genref