We help parents with young kids make home feel more manageable

Simple systems, routines, and resets that reduce the mental load and make life at home feel easier

Mom and dad with two children
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We’re Jon & Jessica.

Jon & Jessica

As parents of three, we know what it’s like to feel pulled in a million directions and still want home to feel calm and steady.

We started GenRef because we needed something realistic, not perfect. Simple routines that actually held up to real life, and a way to share the load without feeling like we were constantly behind.

Now we share what’s working in our home, so you can build a rhythm that fits yours.

About GenRef

Simple Systems. Real Routines.

Follow along on Instagram.

We share the simple systems we use to manage home life with young kids, plus routines and small resets that make the mental load feel lighter. Practical, realistic, and actually doable.

  • Simple routines and home systems you can use right away

  • Behind-the-scenes strategies for planning, resets, and sharing the load

  • Encouragement for parents who want life at home to feel more manageable

Follow us on Instagram → @this.is.genref

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